My practice is planning driven as I am a Certified Financial Planner®. As such, I am a fiduciary. I bring 25 years of experience to the equation along with the experience I gained through training at both PaineWebber and Merrill Lynch, where I spent 22 years in the wirehouse channel. From a money management perspective, my firm, Rich Wealth Management, LLC approaches portfolios using the basics: (1) Careful assessment of the Risk Tolerance using not only questionnaires but in depth conversations and discovery into client needs and attitudes, (2) Modern Portfolio Theory utilizing assets allocation as driving force for portfolio construction and rebalancing, (3) Cost containment by charging a fair external advisory fee and minimizing internal costs by buying low cost ETFs and individual securities, (4) an emphasis on Risk Management by being mindful of the business and credit cycles to protect clients from macro shifts that could permanently impair their goals. On a personal level, we consider clients our extended family and as such our goal is to grow long term relationships built on trust, hard work, and empathy. I am a licensed broker, RIA, Life Insurance Agent, and have my Series 7,9, and 10.