$45MM AUM in
San Diego, CA

Define Financial is a fee-only wealth management firm headquartered in San Diego, CA. We provide comprehensive financial planning and investment management services to busy professionals and retirees. We serve clients from San Diego to Santa Barbara. We don’t sell products. We never receive commissions for what we recommend. And we always work as a fiduciary. Our number one goal is to help people and do the right thing.

Our team of CERTIFIED FINANCIAL PLANNERS have won multiple awards by InvestmentNews and Financial Advisor magazines for our contribution to the field of financial planning. Our works have been posted across multiple outlets including CNBC, Forbes, Kiplinger, and others. Our team members can be seen giving talks at Financial Planning Association (FPA) events across the country sharing their subject matter expertise.

We are looking to acquire books of business in Southern California. An ideal practice acquisition target would be a one or two advisor firm, with zero to two supporting staff / administration assistants. We're most interested in businesses generating recurring revenue - via either an ongoing retainer fee or AUM billing model. We are less interested in hourly financial planning businesses. We are not looking to come under the umbrella other another firm. We are simply looking to acquire the existing clients of an advisor looking to retire. Custody of assets at Fidelity is a plus, but not required. A low-cost, buy-and-hold approach to investment management is a plus, but not required.

We are flexible in terms of the transition timetable. We are open to either an immediate transaction or a program that slowly exits out the exiting advisor over multiple years.

Our firm has already created an internal succession plan among advisers inside the company. We are currently in talks with other existing practices to help exiting advisers monetize the businesses that they have worked so hard to create.